TITLE: MARKETING MANAGER
LOCATION: NEW JERSEY
STATUS: FULL-TIME
JOB DESCRIPTION:
• Oversees the planning, development, and execution of and the organization’s marketing and advertising activities.
• Responsibilities include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.
• Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling.
• Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral.
• Develops return-on-investment goals, testing plans, and segmentation strategies, investment goals, testing plans, and segmentation strategies.
• Plans, directs, and implements an organization’s marketing communications activities.
• Responsible for communicating consistent messages across print and electronic media.
• Ensures that key, strategic messages are communicated effectively to target audiences.
• Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.
• Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events.
• Oversees event budgets, timelines, ordering, and logistics.
• Researches and selects venues, vendors, and other resources.
• Also can be responsible for creating event marketing plans.
• Develops concepts and ideas for advertising and marketing materials and campaigns.
• Writes a wide variety of communications for print, TV, radio, and the Internet.
• Generates ideas with other members of the creative team.
• Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
• Evaluates and ensures the quality of creative content for new-business and client pitches.
• Can have a copywriting or art-direction background.
• Some travel overseas may be required
REQUIREMENTS:
• Bachelor's degree in Marketing, Business, or a related field of study with a minimum of 5 years related experience or equivalent. Master's degree is preferred.
• International Media/Television experience needed • Experience at defining product vision from scratch, either at a startup or as part of a new division
• Ability to work with in a cross functional environment Skills/Characteristics
* Self starter who can quickly contribute with little or no direction; accustomed to working in a startup environment
* Strong analytical and strategic thinking skills for identifying market opportunities
* Out of the box thinker
* Aggressive, results-driven orientation
* Strong communicator - both verbal and written
* Strong organizational skills
* Extremely detail oriented
* Team player who does whatever it takes to succeed and works well with other areas of the company
*be passionate, energetic and persuasive enough to lead through the resistance he/she will encounter along the way
*be a strong leader capable of getting things done within the managed home group and the subsidiary group overseas
*Achieves results via a balance of drive and collaboration TSI is headquartered in Fort Lee, NJ with offices in Vienna, Va., and Dubai, UAE.
Click
on the image to the right to view or download TSI's brochure "A
Nation on the Line," which provides background on
TSI's wireless venture in Afghanistan and reviews the first year
of operations. The brochure is in PDF format. |
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